IfundIT Cookbook

Your guide to ifundIT at IBM

Determining if ifundIT is Right for You

From a fundamental level, ifundIT is a flexible platform – the "crowd" in "enterprise crowdfunding" can be as large as a global organization like IBM, or as small as a dozen people in a growing startup. If you are considering ifundIT alongside other ideation tools to meet your organization’s goals, here are three criteria which may help determine if ifundIT is the right choice:

Engaging your "crowd" is your main priority

One of the core ideas behind ifundIT is the intrinsic value of engaging employees. If your goal is to get employees in your organization involved in the decision-making process and try out new ideas, ifundIT will do more for you than any other ideation tool. The level of ownership, creative control, and freedom your crowd has with ifundIT are unmatched in simpler platforms that focus only on voting or polling.

You have time to plan and strategize for your campaign

ifundIT campaigns don’t happen overnight. They require planning and consideration of the details specific to your organization. ifundIT is not an immediate fix for engagement or innovation issues. You should set aside at 2 to 3 weeks for planning and strategy, as well as the actual provisioning of your individual ifundIT instance by IBM. If you’re in a rush and need a quicker solution, you might be better served by a voting platform or something similar.

You have capital to support projects after the campaign is finished

ifundIT isn’t free – but in addition to the costs of using the platform, you also need to reserve money to pay for the development of projects which the campaign produces.

Think of them as you would any other product in your organization; they need to be iterated on and refined in order to be competitive in the marketplace. If you aren’t able to commit to supporting the projects and project owners that are produced by an ifundIT campaign, you might be better off with a simpler ideation tool.

Get an overview of model ifundIT campaigns next.