IfundIT Cookbook

Your guide to ifundIT at IBM

Model Campaigns

Here you'll find two model ifundIT campaigns, one for each of the campaign modes. For the purpose of the examples, assume that each campaign has the same budget, $300,000, and the same desired number of funded projects, 10. In addition, funded projects in each campaign receive the same amount of funding, at $30,000.

A Model Fund2Goal Campaign

  • Project submission total (number of ideas submitted to campaign) = 100
  • Funded projects (number of ideas that get fully funded by crowd) = 10
  • Campaign investment budget (total amount to spend on campaign) = $300,000
  • Average funding target per project = $30,000
  • Investor allocation budget (total amount you put out to investor community) = $600,000
  • Funding allocation per investor = $2000
  • Number of investors = 300

For a hypothetical Fund2Goal campaign with an investment budget of $300,000, the CMO would allocate in $600,000 in funds to investors, with each of the 300 investors receiving $2000 each. The average development, delivery and hosting cost per project of $30,000 would yield approximately 10 funded projects out of 100 project submissions.

A Model TopX Campaign

  • Project submission total (number of ideas submitted to campaign) = undefined
  • Funded projects (top bracket of "winning" projects) = 10
  • Campaign investment budget (total amount to spend on campaign) = $300,000
  • "Real" funding awarded to funded projects: $30,000
  • Investor allocation budget (total amount you put out to investor community) = undefined
  • Funding allocation per investor = $2000
  • Number of investors = unlimited

For a hypothetical TopX campaign, the numbers are a little less concrete. Because funded projects are decided by placement into the top bracket - 10, in this example - there isn't a "floor" submission total needed to guarantee the desired number of funded projects. In other words, if 11 projects are submitted, all but one are guaranteed to be funded. That being said, in our experience, a robust pipeline of submitted projects increases the likelihood that the top 10 projects will in turn be viable.

Because of this, each funded project doesn't actually receive the amount of funds it "earns" during the investment phase. Rather, they get a predetermined share of the campaign investment budget as defined by the CMO - in this case, $30,000. Furthermore, since projects are effectively competing for a place on a leaderboard and not a limited amount of investor interest, the number of investors allowed to participate is effectively unlimited.